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IRN BRU 24 X 330ML
IRN BRU 24 X 330ML
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Product Intelligence
Updated nightly · Last run 06:09
Est. Profit / Case
£12.81
at 1 case (Band 1)
Revenue
£21.6
Your Cost
£8.79 / case
£0.37 / can
Margin
59.3%
RRP (Recommended Retail Price)
£0.9
Product Performance Score
50
/100
Average
Average (50)
Fair (0)Average (50)Top Performer (100)
Unique Buyers
—
Last 30 days
Platform Orders
—
Last 30 days
Reorder Rate
—
Last 30 days
Profit / Week / Store
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Last 30 days
Volume Pricing — Profit Grows With Every Band
Margin 59.3%
| Cases | Total Price | Per Case | Per Can | Profit / Case | Saving |
|---|---|---|---|---|---|
| 1 case | £8.79 | £8.79 | £0.37 | £12.81 | — |
| 3 cases | £26.13 | £8.71 | £0.36 | £12.89 | +£0.24 |
| 5 cases | £43.15 | £8.63 | £0.36 | £12.97 | +£0.80 |
| 10 cases | £85.50 | £8.55 | £0.36 | £13.05 | +£2.40 |
| 20 cases | £167.80 | £8.39 | £0.35 | £13.21 | +£8.00 |
Profit estimates based on ProProcure wholesale pricing
PPS scores updated nightly via ProProcure algorithm
IRN-BRU is Scotland's other national drink — and its passionate consumer base doesn't compromise. For stores serving Scottish or Northern English communities, this isn't optional: it's essential.
Why Stock It:
- Fiercely loyal consumer base — shoppers leave if you don't stock it
- Strong community identity purchase — far beyond just taste preference
- Consistent demand in Northern UK, Scottish and expat communities
- One of the strongest repeat-purchase rates in soft drinks
Key Details:
- Pack size: 24 × 330ml cans
- Category: Soft Drinks
- Format: Single-can / impulse